WHAT I DID
Brand Design Internship
AND WHEN
Spring 2024
ABOUT
For my 4th co-op, I joined the design team at Spearhead Labs. Spearhead Labs is a business analytics company that works with companies to prioritize business health. With streamlined processes, in-the-moment data, interactive visualizations, and business intelligence visualizations, the team aids companies in what matters most at any given time for peak performance.
For my 4th co-op, I joined the design team at Spearhead Labs. Spearhead Labs is a business analytics company that works with companies to prioritize business health. With streamlined processes, in-the-moment data, interactive visualizations, and business intelligence visualizations, the team aids companies in what matters most at any given time for peak performance.
During this time I had the opportunity to design the logo for Registration Printing, a subset of Spearhead Labs that focuses on providing businesses with easy access to universal print materials.
APPROACH
When approaching the logo I was inspired by the small symbols used in printing to ensure proper color alignment. These registration marks symbolize precision and support, much like our goal at Registration Printing to remain behind the scenes while aligning businesses front and center. The logo was designed to encapsulate this idea, incorporating themes of trustworthiness, collaboration, and fun. By subtly referencing the meticulous and supportive nature of registration marks, the design aims to reflect the reliability and teamwork that our service provides, all while maintaining a playful and engaging aesthetic.
When approaching the logo I was inspired by the small symbols used in printing to ensure proper color alignment. These registration marks symbolize precision and support, much like our goal at Registration Printing to remain behind the scenes while aligning businesses front and center. The logo was designed to encapsulate this idea, incorporating themes of trustworthiness, collaboration, and fun. By subtly referencing the meticulous and supportive nature of registration marks, the design aims to reflect the reliability and teamwork that our service provides, all while maintaining a playful and engaging aesthetic.