What I Did
Design Internship
And When
Fall 2024
About
My Role
Rhinegeist Brewery, the leading craft brewery in Cincinnati, Ohio, is a staple of the city's vibrant and beer-loving culture. With distribution across seven states and a growing lineup of sub-brands, Rhinegeist embraces the Spirit of the Rhine, blending innovation and tradition to create something truly unique. Every can, tap, and design reflects a commitment to craft, community, and storytelling!
My Role
As a Brand and Packaging Intern on the marketing team at Rhinegeist, I contributed to a diverse range of creative projects, including print design, packaging development, branding, and illustration. My responsibilities included conceptualizing and executing design solutions aligned with the brand's identity, collaborating with team members to develop marketing materials, and producing high-quality assets for both internal and external use.
Photos by Jon Medina
Brand Design
Most of my time at Rhinegeist was dedicated to designing point-of-sale print materials that showcase the unique story behind each beer. Every poster brings the can’s design to life, creating a visual narrative across all assets. These posters are displayed in stores and bars wherever Rhinegeist is sold.
Most of my time at Rhinegeist was dedicated to designing point-of-sale print materials that showcase the unique story behind each beer. Every poster brings the can’s design to life, creating a visual narrative across all assets. These posters are displayed in stores and bars wherever Rhinegeist is sold.
Event Design
The Rhinegeist taproom is a large, lively space with plenty of room to enjoy a beer, play cornhole, and take part in various events. From Halloween parties to pickleball tournaments, I worked with the team to update and brand multiple events throughout the year.
The Rhinegeist taproom is a large, lively space with plenty of room to enjoy a beer, play cornhole, and take part in various events. From Halloween parties to pickleball tournaments, I worked with the team to update and brand multiple events throughout the year.
Turth For Turkeys
Rhinegeist partners with local bars for Truth for Turkeys, a one-of-a-kind Thanksgiving charity event where $1 from every pint of Truth (or Juicy Truth) sold supports select food banks in Cincinnati and Columbus.
I had the chance to brainstorm and pitch the design direction for this year’s sales event, bringing Truth’s branding to life with a Truth green turkey!
Rhinegeist partners with local bars for Truth for Turkeys, a one-of-a-kind Thanksgiving charity event where $1 from every pint of Truth (or Juicy Truth) sold supports select food banks in Cincinnati and Columbus.
I had the chance to brainstorm and pitch the design direction for this year’s sales event, bringing Truth’s branding to life with a Truth green turkey!