What I Did
Creative Direction & Brand Design
And When
Spring 2025
About
That’s That is the result of a four-week design sprint for the branding of the Communication Design capstone show, DAAPWorks 2025. Working in strategic teams of six, each group was responsible for conceptualizing and executing a brand identity, along with promotional materials, merchandise, environmental graphics, and more.
My Roles
Creative Direction, Brand Design, & Merch Design
My Team
That’s That is the result of a four-week design sprint for the branding of the Communication Design capstone show, DAAPWorks 2025. Working in strategic teams of six, each group was responsible for conceptualizing and executing a brand identity, along with promotional materials, merchandise, environmental graphics, and more.
My team—consisting of two brand designers, two motion designers, a UI/UX designer, and an EGD designer—set out to create a brand that resonates with today’s cultural landscape. Drawing inspiration from brat summer, That’s That Me Espresso, and the digital age, we crafted a brand that reflects who we are now as designers, shaping innovative solutions for the issues we care about.
My Roles